When the news broke that student-athletes would be able to profit off of their name image and likeness for the 2021-22 school year, there were several different reactions.
From muted panic to casual indifference, coaches, parents and students approached the notion of making money off of being a student-athlete through NIL differently.
It’s becoming increasingly evident that schools and even conferences are enacting their own guidelines for their athletes to adhere to. The most common ruleset is that student-athletes cannot appear in outside marketing wearing school-issued clothing or anything that bears the team’s logo or insignia.
Even the colors of the school are prohibited. Likewise, equipment sponsors that conflict with the school’s partners is prohibited.