Parents, coaches and athletes all share a common goal: helping you stand out, gain attention and solidify a spot on a collegiate roster.
We all want to “earn” an opportunity, but we don’t want to “pay” the price to get there. Being a great athlete is no longer enough. Practicing extra is no longer enough. Ability and time are two constants every athlete has access to. You must invest in the 10 percent extra that 90 percent of athletes do not have.
Expensive items — $1,000 winter jackets, $200 boots, $100 bracelets and $5 coffees — might help you fit in, but they certainly don’t help you stand out, at least not to your prospective college coach. What are you really investing in?