Thomas Muraski and Ryan Gebhardt have signed NIL deals with Powell Lacrosse. (Courtesy/Don Cameron illustration)
We’re in uncharted territory. The Name, Image and Likeness options for student-athletes have created an entirely new market in the sports community.
However, in lacrosse, most of the attention has been drawn by Division 1 athletes who are taking supplemental deals with their school’s equipment sponsor.
Now, the season is still months away so there is time for more activity on the NIL front. But the deluge of cash that was prophesied has not, as of yet, fallen upon us. There is one company that has chosen to throw its hat in the ring with a different group of lacrosse players.
