New England Lacrosse Journal

  • Login
  • Logout
  • Subscribe
  • Dashboard
Subscribe
Pros

Rebranding of Cannons mixes rich history with new reality

By NELJ StaffJanuary 13, 2021

A young Boston Cannons fan holds up a sign during an MLL game at Veterans Memorial Stadium in 2019. (MLL photos)

The Premier Lacrosse League announced on Tuesday the relaunch of the Boston Cannons as Cannons Lacrosse Club, with a new logo and brand identity.

The club was announced last month as the PLL’s eighth team, entering the league through a merger with Major League Lacrosse, which had been in operation for two decades. No other MLL teams were part of the merger.

The relaunch of Cannons LC includes a refreshed logo, marks and brand identity, plus an overhaul of Cannons LC accounts on social media and inclusion on the PLL website (www.premierlacrosseleague.com). The description on the official crest reads: “Forged by the past. Built for the future.”

Advertisement

Tags: Boston Cannons, MLL, PLL

Subscribe to finish reading this story

SUBSCRIBE

Members login below

Register
Forgot Password?

Related Articles

Jaffe: In wake of merger, what comes next matters most

Now we can really find out what’s next for professional lacrosse. In 2018, when the launch of the Premier Lacrosse League was announced, everyone talked…
Read More

Cannons players, staff, fans face tough reality with merger

As the members of the Boston Cannons walked off the field at Navy-Marine-Corps Memorial Stadium in Annapolis, Md., on July 26, they carried the Steinfeld…
Read More

Players’ reaction: Unification strong, also opportunities gone

On June 8, 1966, the National Football League merged with the American Football League. On August 5, 1976, the National Basketball Association and the American…
Read More

Our Free Weekly Newsletter

  • Subscribe
  • Seamans Media, Inc.
  • Privacy
  • Contact Us

© Copyright 2021 Seamans Media, Inc. • All Rights Reserved

Free Newsletter Subscription

Receive our NELJ Insider newsletter to your inbox.

  • This field is for validation purposes and should be left unchanged.
Free Newsletter Subscription

Receive our NELJ Insider newsletter to your inbox.

  • This field is for validation purposes and should be left unchanged.
Contact Us!

Please write a brief description and someone will get back to you shortly!

  • This field is for validation purposes and should be left unchanged.