Rebranding of Cannons mixes rich history with new reality

A young Boston Cannons fan holds up a sign during an MLL game at Veterans Memorial Stadium in 2019. (MLL photos)

The Premier Lacrosse League announced on Tuesday the relaunch of the Boston Cannons as Cannons Lacrosse Club, with a new logo and brand identity.

The club was announced last month as the PLL’s eighth team, entering the league through a merger with Major League Lacrosse, which had been in operation for two decades. No other MLL teams were part of the merger.

The relaunch of Cannons LC includes a refreshed logo, marks and brand identity, plus an overhaul of Cannons LC accounts on social media and inclusion on the PLL website (www.premierlacrosseleague.com). The description on the official crest reads: “Forged by the past. Built for the future.”