I was at a skills clinic recently when a coach bragged about how lacrosse is the country’s fastest-growing sport.
It’s a line that’s been used for years by proponents of the game, an exciting statement about a bright future.
It’s also false.
A widely-quoted report from the Sports & Fitness Industry Association at the end of 2023 showed that pickleball was the fastest growing sport in America, participation up by more than 170 percent over the last four years, followed by “Alpine touring.”