October 30, 2012

Cannons teaming up with youth lacrosse groups

The Boston Cannons of Major League Lacrosse (MLL) have announced a new program for youth lacrosse organizations for the 2013 season, according to Cannons General Manager Kevin Barney.

The Cannons Youth Partnership Program is a season-long relationship between the professional team and youth programs looking to grow the game.

"Youth lacrosse is a major focus of our business from grass roots marketing, ticket sales, camps and clinics. We wanted to develop a program that recognizes the organizations who are true partners of ours," said Barney. "Numerous programs already have Cannons season tickets and bring large groups out to games during the season. This partnership delivers the opportunity for programs to send coaches, volunteers and families to Cannons games throughout the season, while also providing education, fundraising, volunteer retention and community events to help the programs continue to grow."

The Youth Partnership Program has elements designed to entertain and reward the youth lacrosse community. Every partner will have four Cannons season tickets, allowing them to send members of their program to every Cannons home game in 2013. They will receive admission to special Coach Education Events, including access to a Cannons practice and an invitation for four coaches to attend a pre-game Q&A session with the Cannons coaches. At the final home game of the regular season each program will have the ability to send a representative to be on the field for a Youth Partnership Program Recognition Ceremony.

his is the first step of what we feel will be a longstanding partnership program with the youth lacrosse community. We will look to expand on the benefits and rewards of this program in future years," said Barney. "The goal in this first year is to identify some of our top partner programs and provide them with immediate benefits and a program we can build on."